Improve digital solutions and mobile banking experience for Huntington National Bank to achieve a Category of One in digital banking.

Conduct comprehensive research and data analysis to identify key areas for improvement and propose strategic steps to enhance digital banking services.

• Collected and analyzed data on existing digital banking tools and customer feedback.

• Identified areas for improvement such as optimizing online banking features, automating bill payments, implementing educational programs, and increasing bankers' digital presence.

• Drafted a detailed business proposal with strategic recommendations to address these areas.

• Proposal comprehensiveness and strategic alignment.

• Data accuracy and relevance.

• Customer satisfaction and digital banking usage.

• Implementation of proposed steps.

• Earned an A on the project.

• Demonstrated proficiency in business analysis, strategic planning, and proposal drafting.

• Identified actionable steps for Huntington National Bank to enhance its digital banking services, potentially leading to improved customer satisfaction and loyalty.

• Data analysis tools (e.g., Excel, SPSS).

• Research methodologies.

• Business proposal drafting software.