Establish industry authority by providing HVAC industry knowledge from experts, offer PDH credits to licensed/professional engineers, and expand brand reach.

Organize and manage a monthly recurring marketing event, providing valuable training and PDH credits while enhancing brand visibility and industry authority.

Team Management:

• Managed and directed a cross-departmental team to ensure smooth coordination and execution of the event series.

Speaker Negotiation:

• Negotiated with speakers and presenters within the HVAC industry to provide expert knowledge and valuable insights to attendees.

Event Scheduling:

• Scheduled a yearly calendar of events, ensuring a consistent monthly series to build momentum and establish a reliable platform for professional development.

Event Merchandise:

• Designed and distributed event merchandise to enhance attendee experience and promote the brand.

Catering and Budget Management:

• Managed catering services and adhered to the event budget, ensuring high-quality offerings within financial constraints.

Event Execution:

• Monitored the execution of each event, ensuring all aspects ran smoothly from setup to conclusion.

Marketing Campaigns:

• Created and launched email marketing campaigns to announce and promote each event.

• Designed all print marketing materials for event promotion.

• Created, scheduled, and posted social media marketing campaigns to reach a broader audience.

Feedback Collection:

• Collected feedback from attendees to assess the success of each event and identify areas for improvement in future events.

• Attendance numbers and participant feedback.

• Number of PDH credits awarded.

• Social media engagement and reach.

• Email open and click-through rates.

• Brand visibility and authority in the HVAC industry.

• Successfully established industry authority and expanded brand reach.

• Consistent participation and positive feedback from professional engineers.

• Enhanced brand visibility through comprehensive marketing efforts.

• Provided valuable professional development opportunities and PDH credits to attendees.

• Event planning and management software (AddEvent).

• Email marketing platforms (Hubspot).

• Social media management tools (Hootsuite).

• Design software for print and digital marketing materials (Canva, Adobe Illustrator, Adobe InDesign).

• Feedback collection tools and surveys.