Flavor Launch

Successfully launch the new Oatmeal Cookie Dough flavor and achieve significant increases in brand awareness, social media engagement, and product sales. 

Utilize a comprehensive marketing campaign including social media teasers, influencer collaborations, email marketing, PR announcements, and website updates.

Social Media Teasers:

• • Garnered interest by using social media to tease a mysterious new flavor before the official launch, creating anticipation and engagement among followers.

Influencer Collaborations:

• Researched and identified micro-influencers who aligned with the brand's values and target audience.

• Negotiated contracts with influencers, ensuring clear terms and deliverables.

• Sent product samples to influencers before the launch to allow time for content creation.

• Approved influencer content to ensure brand alignment and coordinated publishing times for maximum impact.

Email Campaign:

• Designed and sent an email campaign to announce the new flavor launch to subscribers, highlighting the unique aspects and benefits of the new flavor.

Sales Promotions:

• Created special sales promotions surrounding the new flavor launch, including discounts and bundle deals to drive initial sales.

PR Announcements:

• Crafted and sent announcement articles to PR wires to generate media coverage and public interest.

Website Updates:

• Updated the homepage to feature the new flavor on the Hero banner, ensuring it was prominently displayed to visitors.

• Social media engagement (likes, shares, comments).

• Influencer reach and engagement.

• Email open and click-through rates.

• Website traffic.

• Sales numbers for the new flavor.

• Media coverage and PR mentions.

• Significant increase in brand awareness.

• Boosted product sales for the new flavor.

• Grew social media followers and engagement by 25%.

• High email campaign open and click-through rates.

• Positive media coverage and public interest.

• Social media management tools (Hootsuite).

• Influencer marketing platforms.

• Email marketing platforms (Klaviyo).

• PR distribution services.

• Website management tools (Shopify).